Well, what do we have here? A European series C round. Berlin-headquartered app analytics startup Adjust (if we can still call the company a startup) has raised a $7.6 million further round of funding from ACTIVE Venture Partners, and existing investors Target Partners, Iris Capital and Capnamic Ventures. Formerly known as Adeven, Adjust raised a $4.3 million round in June last year, adding to an earlier European-style “seven-figure” series A round of funding.
Adjust, which, along with Berlin, has offices in San Francisco and Istanbul, provides an analytics platform to help mobile marketers understand where their “most valuable” users come from, and other info, in a bid to offer ways to “re-engage” those users inside or outside their app — i.e. through various advertising and marketing initiatives and channels — and measure that additional return of investment (ROI).
The company is an official Facebook and Twitter Mobile Measurement Partner and integrates with 300 or so ad networks and partners globally. It boasts the likes of Universal Music, Viacom, Yelp, Scopely, Kingsoft, DeNA, BuzzFeed Inc. and Deutsche Telekom, as clients.
So, what’s an app analytics startup to do with $7.6 million in fresh series C funding? Adjust says it’ll use the new cash to boost expansion in the U.S., China and Japan, and for further product development. Noteworthy, it says 40 per cent of total revenue is now coming from Asia and the U.S., and that the company will use some of the additional funding to open new regional offices. To that end, it has hired Shawn Bonham, who previously for mobile analytics company Upsight, to lead Asian expansion as Adjust’s new Managing Director Japan and South East Asia.
Source: TechCrunch (Steve O’Hear)